Browsing all posts in Social Media.

Please Don’t Kick Me: Taking social media & ministry seriously

“The only job Lauren does is play on the organization’s Facebook page.” That’s what they said. They were speaking in ignorance, clearly. But I have to admit. It still hurt. A lot. It was like a good swift kick to the gut that catches you off-guard. Your gasping for air, wondering if you’ll ever breathe again, and when you recover you’re surprised how quickly you crumbled.

Throw in the Towel: Give Social Media a Chance

Earlier this year, we got this amazing automatic hand dryer in the bathrooms at work. I LOVE it. It dries hands in 16 seconds flat (I timed it). And by “dry,” I don’t mean “slightly damp.” We’re talking “unafraid-to-touch your iPhone” dry. Truly amazing technology my friends. Imagine my surprise when I learned only three people in the building are using it. Everyone else opted for the paper towels. Huh?

FourSquare and the Church: What’s the Point?

I hear it at every conference and from every pastor and from myself: What’s the point of FourSquare? Even Social Media guru Leah Jones made the comment “I don’t see the point yet, but I’m sticking with it [FourSquare] because I know it’s coming.” Well, it’s here.

Twilk.com: Making Twitter Personal

My friend Wally Yocum tweeted about Twilk.com, and you know what? Despite the icky name, I love it. Seriously, Twilk? Maybe they thought Twuilt looked bad…

Facebook & Links: Customizing the Appearance of Shared Links

Ever wonder where Facebook grabs the title, description and image for the links you post? Want to make sure the right title, description and image appears when people share your content?

Disney Channel got their Facebook Ad Right

I just started using facebook ads to market work events and websites. I gotta say, I’m loving the flexibility Facebook affords advertisers in targeting a specific audience. It’s a pretty powerful marketing tool, and should be used conscientiously.

Twitter Part II: Return of the Search and Hashtags

Another great video in Plain English. Lee LeFever does a great job explaining the concept that makes Twitter search and hashtags so important. Understanding the importance of these two features is key for organizations wishing to harness the Twitter Force and for you if you want to become a Twitter Jedi (sorry I attended a Star Wars marathon last weekend).

2009 Social Marketing Playbook

The playbook walks you through setting up a social media strategy from A to Z. Although it’s meant for businesses, I think Church’s can get just as much out of this playbook. It’s an important read for anyone considering building an effective and comprehensive social media presence for their ministry.

Your Life in Pictures

Dailybooth! It’s your life in pictures! Snap a photo with you computer’s camera. Add a short blurb (or not). Press submit, and voila! You’ve just added to the memory log of your life in pictures .

What? New Media vs. Old Media Surprises

I just read about the Ketchum and USC Annenberg Strategic Public Relations Center study on 2008 New Media vs. Old Media usage from an emarketer article and this Mashable! article. Obviously the articles focused on the rise of new media usage and the flattening out of old media usage. Two things that surprised me were [...]