Browsing all posts in Strategy.

Please Don’t Kick Me: Taking social media & ministry seriously

“The only job Lauren does is play on the organization’s Facebook page.” That’s what they said. They were speaking in ignorance, clearly. But I have to admit. It still hurt. A lot. It was like a good swift kick to the gut that catches you off-guard. Your gasping for air, wondering if you’ll ever breathe again, and when you recover you’re surprised how quickly you crumbled.

Throw in the Towel: Give Social Media a Chance

Earlier this year, we got this amazing automatic hand dryer in the bathrooms at work. I LOVE it. It dries hands in 16 seconds flat (I timed it). And by “dry,” I don’t mean “slightly damp.” We’re talking “unafraid-to-touch your iPhone” dry. Truly amazing technology my friends. Imagine my surprise when I learned only three people in the building are using it. Everyone else opted for the paper towels. Huh?

FourSquare and the Church: What’s the Point?

I hear it at every conference and from every pastor and from myself: What’s the point of FourSquare? Even Social Media guru Leah Jones made the comment “I don’t see the point yet, but I’m sticking with it [FourSquare] because I know it’s coming.” Well, it’s here.

If I Never Sleep, I Can Do it All Before I’m 30…

I’ve been trying to find the best way to accomplish everything I want to before I’m 30, and after much thought I think i have the answer: If I never sleep, I can get it all done.

Disney Channel got their Facebook Ad Right

I just started using facebook ads to market work events and websites. I gotta say, I’m loving the flexibility Facebook affords advertisers in targeting a specific audience. It’s a pretty powerful marketing tool, and should be used conscientiously.

Twitter Part II: Return of the Search and Hashtags

Another great video in Plain English. Lee LeFever does a great job explaining the concept that makes Twitter search and hashtags so important. Understanding the importance of these two features is key for organizations wishing to harness the Twitter Force and for you if you want to become a Twitter Jedi (sorry I attended a Star Wars marathon last weekend).

2009 Social Marketing Playbook

The playbook walks you through setting up a social media strategy from A to Z. Although it’s meant for businesses, I think Church’s can get just as much out of this playbook. It’s an important read for anyone considering building an effective and comprehensive social media presence for their ministry.

The Problem with “About” Pages

I guess the title’s misleading because there’s really nothing wrong with “About” pages. The problem is with organizations who insist on using “About” pages as a landing page or church’s who insist on using “About” pages for their individual ministries’ landing pages. I’m sure I’m preaching to the choir here, but I have to get [...]