Disney Channel got their Facebook Ad Right

I just started using facebook ads to market work events and websites. I gotta say, I’m loving the flexibility Facebook affords advertisers in targeting a specific audience. I can target (or exclude) fans of one of my facebook pages or groups, people in a specific geographic location or of a certain age, people with specific keywords in their profile, and any combination thereof. It’s a pretty powerful marketing tool, and should be used conscientiously.

Disney Channel got it Right

Disney gets a gold star for their ad. Check it:

I’m a Mom. I work. Family time, while important to me, can be hard to find. I’m a fan of Disney and their channel because my daughter loves to watch them. So a “Family Night Special” on the Disney channel is right up my alley. I can even RSVP ‘Yes’ and instantly be connected with 2700 other people who will be grabbing their family time the same day, same time, and in the same way. Genius. And all from the convenience of my facebook profile. I love it!
Now let’s look at someone who got it wrong. Horribly wrong

Zombieland Marketers Got it Wrong…Horribly Wrong

I hate horror and gore. I don’t care if it’s funny. I can’t handle blood, guts, or anything like it. Nothing against those of you who can. “To each his own” I say.

But why, oh why, then would Zombieland Marketers decide to market their movie to me? Using a picture of blood, guts, and gore no less! Check it:

Ew! Ew! Ew! I can’t say it enough! Know your audience. Zombieland marketers, I’m certainly not going to see your movie, so why are you wasting your money marketing to me?