2009 Social Marketing Playbook

360i released this great FREE e-book: 2009 Social Marketing Playbook (you can also check it out on Scribd without downloading).

Highly Recommended Because…

The playbook walks you through setting up a social media strategy from A to Z. Although it’s meant for businesses, I think Church’s can get just as much out of this playbook. It’s an important read for anyone considering building an effective and comprehensive social media presence for their ministry.

Below is a screenshot from the discussion on mapping a blueprint for your brand’s “online footprint” in Section 2:

Checklists

My absolute favorite part of this e-book (aside from the fact that it’s free) is the overviews, insight summaries and checklists they provide for setting up your brand on any of the major social media platforms. From YouTube to Twitter, they cover it all!

Below is a screenshot of the Facebook checklist:

It’s Free!

Best of all it’s free, so why wouldn’t you give it a try?

This was dual-posted on my BCM/D Media in Ministry blog